Blend - Fashion App

BLEND Selected To Participate in Startup Battlefield 200 at TechCrunch Disrupt 2023

London, UK – August 24th 2023 – BLEND, an AI-powered personalised fashion discovery platform, has been chosen to exhibit at TechCrunch Disrupt 2023 as part of Startup Battlefield 200, the world’s preeminent startup competition. BLEND is one of 200 startups selected from a review of thousands of applicants to pitch in front of investors and TechCrunch editors. This year’s Startup Battlefield participants span artificial intelligence (AI), software as a service (SaaS), fintech, security, sustainability, space exploration and more.

“We’re pleased to have been chosen amongst thousands of start-ups globally to feature at TechCrunch Disrupt. As we prepare for our MVP launch, it’s great to see BLEND’s disruptive potential recognised by such a reputable organisation at the heart of the venture ecosystem.” – Bella Levin, CEO & CoFounder of BLEND

TechCrunch Disrupt 2023 will be held from Tuesday, September 19 – Thursday, September 21 at the Moscone Center in San Francisco. The event is known for debuting the hottest startups, introducing game-changing technologies and discussing what’s top-of-mind for the tech industry’s key innovators—and this year will be no different. Past companies launched at Disrupt include Dropbox, Mint, Cloudflare, Fitbit, Yammer and more.

For more information on TechCrunch Disrupt 2023 and Startup Battlefield 200 visit the conference’s website here. Disrupt passes can be purchased here.

About Startup Battlefield
TechCrunch’s Startup Battlefield 200 is the world’s preeminent startup competition. Startup Battlefield 200 will showcase the top 200 startups from around the globe, across multiple industries. All 200 companies will go through training, have access to masterclasses, private receptions, communities and investor meet and greets. Companies that launched on our stage include Vurb, Trello, Mint, Dropbox, Yammer, Tripit, Redbeacon, Qwiki, Getaround, and Soluto.

About TechCrunch Disrupt

TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators. This year, Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans virtually and in-person for interviews, demos, Startup Battlefield 200, Networking, and more.


BLEND is an AI-powered, personalised fashion discovery platform. We help consumers cut through the overwhelming amount of choice when shopping for fashion online. This personalisation allows us to offer the widest product catalogue to the largest target audience without compromising the user experience, ultimately unlocking profitability and scalability in fashion retail.

BLEND operates in the $248 Billion fashion eCommerce segment, providing personalised “Curation-as-a-Service,” powered by advanced recommendation and seq2seq algorithms and leveraging a proprietary data-set.

For influencers, BLEND provides a platform to grow and monetise their audiences through affiliate earnings, generating low CAC product and community-led growth.

Our progress:

  • Over 2000 users on our waiting list
  • 250 confirmed brand and retail partners, including Net-a-Porter, Yoox and The Outnet

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